Starting in 2020 the MAC will become a primary bowl partner in the Quick Lane Bowl. Locking in a B1G vs. MAC bowl match-up I'd consider to be a win.
https://getsomemaction.com/news/2019/6/4/football-mac-to-face-big-ten-as-primary-bowl-partners-in-the-quick-lane-bowl.aspx
Edit: Also, I think McDonalds should assume sponsorship rights and name it the BIG-MAC Bowl.