Here is an interesting story about how Alabama went almost 2 million in the hole to play on the BCS Championship Game.
Tuscaloosanews.com

Another report on the price top 25 programs are paying for football.
Business Insider

I don't know how accurate these numbers are, but they are staggering.

If they didn't see benefits that outweigh the costs, they wouldn't do it. Can you put a price on national name recognition or on pull within the state legislature?

More details on bowl expenditures. Visit The Website