I have been visiting this site for about 2 weeks and I can agree with the above statements from the post I have read over just a few weeks.
What do you want a PR coach or a football coach?
If what is important to you is that the coach is a good guy and everyone likes him, even the students and members of the community......
What has your coach done to distain the community?
I would hope that you would want a football program that other teams fear. A football team that is listed by everyone as the team you have to beat if you want to have any chance of winning the MAC.
A football coaches #1 priority is to win football games. From what Zip football history I have located, you have fielded a football team every year, might have won a few games, but that is all. Therefore, the Zip Nation has no idea what a winning football program looks like.
You want the local community to get excited about Zip Fooball. WIN
You want the student body to get excited. WIN
The best investment that a football coach can make for his University and community is, you got it "WIN BABY WIN"
The only one that a football coach has to run a PR program with is his football players. And what is that sales job. Getting the players to buy in to the believe that they can win each and every week no matter who the other team is.