IMG Trade Show Invite?

[Z.I.P.]

This e-mail from the Z-Fund was in my in-box this morning:

Akron Zips IMG Trade Show Invitation

Dear Akron Z-Fund Member,

You are invited to our 4th Annual Akron Zips IMG Trade Show on Friday April 29th at Rhodes Arena. The free event is from 11:30-1:00 p.m. in the upper bowl of Rhodes Arena. Sponsors who are on board for the upcoming 2010-11 season with the Akron Zips have been invited to showcase their business at the event. Each sponsor will have a table and personnel on site to answer any questions you may have.

There are approximately 30 Akron Zips sponsors planning to attend. There will be snacks and raffles provide by some of the sponsors. If you have any specific questions please call Ryan Christy at 330-972-8410 or email him at ryan.christy@imgworld.com

IMG is the multi-media rights holder of the Akron Zips and serves as the sponsorship arm for the athletic department. IMG is the country's largest and fastest growing collegiate multimedia rights holder, with partnerships involving more than 80 NCAA member institutions, conferences, bowl games and venues. The IMG family of leading universities and conferences reaches into 34 states from the Northeast through the mid-Atlantic and Southeast, while extending across the Southwest and most of the West coast as well. The company, which is based in Winston-Salem, NC, produces a variety of sponsorship opportunities and services for its partner schools and corporate clients, including publications, radio/TV networks, internet sites, game event promotions and stadium/arena signage.

Support those who support the Zips!

My question is, why did they send this out to all (thousands of) members, rather than a sub group, like corporate sponsors themselves, and those who make corporate decisions about sponsorships/marketing? Is it because they're too lazy to do the work of determing who fits in the subgroup? What exactly is the purpose of this -- to display the services UA Athletics sponsors provide? For that regard -- is the UA AD running this, or IMG? Whatever -- that's fine, but it seems this effort is just too scattershot, rather than directed at the best audience. I might go, if I were in the area, just for the pupus. Did they call them that?