Rock the Roo

[bobbyake]

I received this email and posted it here for anyone interested."ROCK THE ROO First came Fear the Roo. In the fall of 2006 it is now Rock the Roo. The Taylor Institute is working closely with the marketing staff at E.J. Thomas Performing Arts Hall (EJT, The Civic, Lock 3) to design and implement a campus-wide campaign to make all members of the university community, especially students, more aware of the events and programs associated with this world class facility. The project is currently in full swing under the student leadership of Sara Eddy (a senior eMarketing and Advertising major). Over the next week, you will see posters of the “Roo” with shades under the tagline of “Rock the Roo” and a URL for the brand new campus events website(eventsatua.com). Visit the website, we think you will like it. Along with the posters, you will see “hot cards” with the Roo on the front and a request for information on the back. Take one of the cards, complete the information on the back, and then return it to the lobby of EJ Thomas on either Tuesday (September 5) or Wednesday (September 6). When you turn in your completed card, you will receive a free “Rock the Roo” t-shirt. These shirts are in limited supply and will not be sold in the bookstore. This offer is for any member (students, faculty, staff, administration) who completes the card. Also, be spotted wearing your shirt on Student Appreciation Day, Wednesday, September 6, and your name will be placed in a drawing for a number of cools prizes, such as tickets to upcoming campus events. The information you provide on the back of the card will be used to create a marketing database. During the Fall Semester, three different marketing classes will then use this information to segment different audiences on campus, and then develop and implement a targeted marketing campaign.ThanksBill Hauser, PhD"