I think this might be the biggest issue. Sure, the JAR looks like it could use some modernizing (inside and out) but Akron has a quality product. The team (winning program with likable guys), nice jerseys, nice court, the best mascot in D1, but from what I hear on this forum the game experience could be better. The last time it was a traffic jam leaving the game. The basics like comfortable and convenient seating, plentiful and clean bathrooms, quality and fairly priced concessions that are well run, a fan gear shop that is open, it’s cold in NE Ohio so parking should be built into the stadium complex if you are ever able to build new. Do you have a coat check at least? There have been mentions about the sound system and music choices/volume. Team introductions. These are some of the things you guys have mentioned in the past. I could make plenty of Marketing suggestions if I dove into it, but that usually costs money. This seems more like an event management challenge to me.