If you're under the impression that they're going to be able to get by on the Bowden name alone, you're wrong. My guess? This was a trial thing to see if there was any interest. More than one person associated with the event was surprised by the level of interest.
The bottom line is this: an effort is being made. The turnout wasn't overwhelming, but you have to take baby steps before you can run. Until the Zips can show that they can win, they're not going to get the kind of turn out you want. Even after InfoCision opened with sell out game, the next week it was a half capacity.
Anything worth building takes time to do it right.