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The University of Akron athletic marketing and sales department was recognized this past week receiving three awards for outstanding achievement in marketing and promotion at the National Association of Collegiate Marketing Administrators (NACMA) annual convention. UA received a gold award for its men's basketball promotional schedule poster and for best new revenue-generating idea with its `Fear The Roo' campaign. In addition, the department earned a Best of Show award as the top new revenue generating idea of the year in all of collegiate athletics. This prestigious honor is awarded to the top five overall marketing campaigns of the year. Akron was the only non-BCS school to be presented with a Best of Show honor joining University of Minnesota, Marshall University, University of Maryland and Purdue University as a top award recipient. Awards are presented in 16 individual categories. Each category is awarded a bronze, silver and gold winner. The top five overall gold winners are then selected as the Best of Show. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), the professional and education association of more than 6,100 college athletics administrators at more than 1,600 institutions.

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