Do Mobile apps Impact Recruiting?

[Dr Z]

LINDSAY SCHNELL writes about the technology of recruiting in college football. (FULL ARTICLE)

Technology has brought college athletics a dizzying number of new, swanky devices and practices, gadgets and formulas that increase performance and efficiency. And in recruiting, it’s made coaches’ lives a lot lighter—literally.

“It used to be, you talk to a kid on the phone, then you send him something in the mail,” Whitcomb says. “Now, he can look at the app, at all the updated stuff we have, on his iPad while we’re on the phone.”

JumpForward developed and launched a native mobile app that automatically logs coaches' calls to prospects, eliminating the need to track them with paper and pen. Compliance apps often send push notifications to coaches and administrators warning of potential NCAA violations, like if a coach is about to exceed his limit of phone calls.

“Websites are dying,” says Max Allen, the director of football new media at Iowa. “Social media has taken the place of websites—and millennials don’t know of information being delivered any other way.”

I know Akron has an app to give potential students a tour of the campus and current students schedules, calendars, news, etc. I would image recruiting has something.