Could adding athletic programs decrease financial woes for some schools? FDU is banking on it
“It costs more to support a team, pay coaches' salaries and cover the costs of scholarships than the revenue generated by ticket sales, media rights or donations. However, Young and Hurlbut were able to convince their bosses that those teams actually made money when viewed through a wider lens that captured their impact on the whole university. The roster spots also represent tuition dollars from non-scholarship or partial-scholarship athletes who would not otherwise be attending the school.”