GW bio focuses a lot on revenue generating activities:
https://gwusports.com/staff-directory/andrew-goodrich/354
From his Miami bio
A member of the external leadership staff, his role he is responsible for the management of the marketing department’s promotional, advertising and budgeting strategies for the Hurricanes’ 17 varsity sports. Additional responsibilities include supporting the efforts of UM communications, ticket sales, ticket operations, digital media, creative services and multimedia rights partners to increase and improve brand value, brand awareness, fan experience, customer satisfaction, attendance and revenues.
USF
At South Florida, Goodrich was responsible for leading the Bulls' business strategy, revenue generation, ticket operations, ticket sales, corporate sponsorship, merchandising, and USF Athletics licensing (CLC) initiatives. Additionally, Goodrich supervised marketing and strategic communications which included digital and social media strategy, Bulls Vision audio/video production, branding, and in-game presentation/fan experience enterprises.
SU
His success in growing attendance in football and men's and women's basketball, and his expertise in marketing and fan experience will aid us in expanding the impact and reach of the Syracuse brand.