Where did it ever say this on Facebook? The Athletics Department is trying to get students to sit together so they can actually have an impact on the game. However, there has never been any requirement that students sit in one area. It was suggested that students sit on the north end last year and that was changed to the south end this year. That's all that has changed. Take a deep breath and relax. Those working in the department are not out to get anyone, they are simply trying to make the most or a bad arena layout and allow students to impact the game while managing a variety of other factors.
By the way, there were fewer than 100 students in the lower level section today. It's a good thing there weren't other seats available down low for students or they would have been left empty as well...