Change U of A's marketing failures

[goodthts]

Jop Opportunity for anyone out there who is qualified. I hope one of "US" gets it.CREATIVE DIRECTOR – UNIVERSITY OF AKRONThe University of Akron seeks a Marketing Professional to serve asthe Creative Director. Founded in 1870, The University of Akron is amajor employer located in the Cleveland-Akron- Canton area located atthe heart of a large (4.5 million people) dynamic region. Servingapproximately 25,000 students and with about 110,000 alumnus, TheUniversity of Akron has a major impact on a region well known foraffordable living and a high quality of life.The Creative Director reports to the Associate VP Communications/ CCOand is responsible for overseeing the production of all creativeproducts developed by The Institutional Marketing Departmentincluding brochures, recruitment materials, Akron Magazine, campusbanners and outdoor, video and web. The successful candidate will beresponsible for consulting with colleges, departments, and divisionsto assess their communication needs and assure consistency andquality among all the university's marketing products. Otherresponsibilities include supervising a creative staff, maintainingrelationships with outside vendors, and developing new marketingideas to assist in the building of the University's image andrecruitment of students.Candidates for this position are required to have a Bachelor's degreein Marketing or related field and a minimum of 6 years experience ingraphic design or related marketing field. Master's degree inMarketing or related field preferred. A high level of computerproficiency in advanced creative software programs is required.Experience in a leadership role, outstanding verbal and writtencommunication skills and the ability to interact with a diversecampus and public community required. Be capable of lifting objectsof up to 25 lbs. required.To be considered for this position, submit a resume, cover letter,and list of at least 3 references to: Search Chair, CreativeDirector, The University of Akron, Akron, OH 44325-4718. Electronicsubmissions are preferred at: autumn9@uakron. edu.

[ZachTheZip]

I take this as a sign that UA finally figured out what we knew for years now: UA marketing is so far removed from what it should be that it is a joke.

[zippyrifle32]

you guys do realize this is a position for the school side of the university, NOT the athletic department marketing.

[ZZZips]

I totally disagree with the premise that the creative marketing done by UA in the last five years is a failure. Record enrollment increases for the last 3 years.Donations at record levels.UA getting more press coverage than it has had in prior years.The alumni magazine is the best it has even been.The communication of the "Landscape for Learning" has in my opinion been the best creative media production ever used by UA.Is it perfect? No. But it is the best of the universities in Ohio.

[zen]

Besides, they are looking for a "professional".The one who gets the job will be another stiff in a monkey suit reciting all the cliche buzzwords.

[72 Roo]

I think we have two different animals here. The marketing dept for athletics couldn't find their collective asses with two hands. They are woefully unprofessional.The marketing for the university is much, much better and deserves respect for the promotion of the emerging giant in N.E. Ohio. They, like the rest of us, could improve. But when compared to the Athletic marketers, they are superstars.Am I work in sales and marketing. Trust me, I'm in sales .

[3rd&twenty]

I think we have two different animals here. The marketing dept for athletics couldn't find their collective asses with two hands. They are woefully unprofessional.The marketing for the university is much, much better and deserves respect for the promotion of the emerging giant in N.E. Ohio. They, like the rest of us, could improve. But when compared to the Athletic marketers, they are superstars.Am I work in sales and marketing. Trust me, I'm in sales .

Totally agree with your assessment. The university's marketing effort over the past 10 years has been completely top-notch. The athletics marketing, however, has not. Not even close. And I AM one of those creative directors, although not a stiff in a monkey suit. Plus, I do refrain from using cliche buzzwords whenever possible. Unfortunately, I can't apply for this since I don't have a master's. Not even a bachelor's.

[zen]

And I AM one of those creative directors, although not a stiff in a monkey suit. Plus, I do refrain from using cliche buzzwords whenever possible. Unfortunately, I can't apply for this since I don't have a master's. Not even a bachelor's.

lol, how often do you use words like "proactive", "dynamic", "fresh", "innovative approach", or "sensible".

[3rd&twenty]

And I AM one of those creative directors, although not a stiff in a monkey suit. Plus, I do refrain from using cliche buzzwords whenever possible. Unfortunately, I can't apply for this since I don't have a master's. Not even a bachelor's.

lol, how often do you use words like "proactive", "dynamic", "fresh", "innovative approach", or "sensible".

I do use "fresh" occasionally. My most used line is, "too much copy. No one reads anymore"