ZippyRulz we also should give a flying flip about what the proponents of rebranding have to say about it. Here's my commentary, as a person who is opposed to it. A lot of my commentary is from being in education myself. We hear claims like these all the time, just replace polytechnic with flipped classroom, blended classroom, online classroom, engaging classroom etc...(whatever the lingo of the day is). And more often than not, it's a fad, that isn't well supported by actual peer-reviewed studies. Most educational research isn't very reliable because of the inability to reproduce findings. "Polytechnic schools provide a mindset, not just a skill set" I don't fully agree with what he's argueing here. Does switching to a polytechnic school mean that you're going to focus on bringing in professors who are deeply invested in their field AND the university? Contingent faculty are not that, and that's the direction Scarborough has eluded to. Replacing intro level classes with MOOCs and "success coaches" rather than having classroom classes with graudate level, or higher, professors teaching the class. A mindset is not built by providing resources, names or internships. A mindset is built by surrounding the learner with teachers who encourage the student to want to learn, problem solve etc. I attended UA before it was rebranded as a Polytechnic. The disciplines where I learned a mindset were because of the professors that I had. The better the faculty, the better the mindset. But also in the sciences, such as chemistry, you do have to have a certain amount of skills training. Which is why those entry level (freshman level) classes and labs exist, of which UA is suggesting should be taught in a MOOC. "It's a great marketing tool" Is it really though? Is it the Polytechnic part that really is the marketing tool? Or is it the amount of peer-reviewed research is published by undergraduates? I'm not buying that students are attracted to it because it's a Polytechnic. They're attracted to it because of the amount of undergraduate research. The point I'm trying to make here, is that whether or not your a university or a polytechnic should not dicatate the opportunities given to students. Why bother rebranding with "Polytechnique" and not just increasing the level of undergraduate opportunities to conduct research? So do you really stand out because your a polytechnique, or is it because of the research opportunities.