Pay Rob Ianello a crap load of money. Will he be anything but a complete jerkwad loser? Spending money stupidly is easy...that's why casinos make bazillions of dollars. Spend a crap load of money smartly, and see what happens. Unfortunately the people capable of that trait are far more rare than the wallet-emptying dummies. The primary complaint of the people with an actual Marketing acumen on this board is - losing is an excuse to be a lazy marketer. Two years ago, UA's "Think Bigger" was a great Marketing campaign for the basketball team. Unfortunately, the team did a lousy job of backing it up. That's the only "keeper" I've seen in almost a decade. The "Fear the Roo" campaign caught on for two reasons: 1.) Because UA football, basketball and soccer were faring well simultaneously. The iron was hot. 2.) Because the copycat idea, borrowed from Maryland's "Fear the Turtle" campaign, was marketed balls-to-the-wall! A decade ago, a guy named Mike Waddell came on campus and marketed his ass off. The AK-Rowdies sprang up. New logos. Great alumni/fan events. New team colors. He even got 100 AK-Rowdies to dress up in K.e.n.t. Stark shirts and infiltrate the K.e.n.t. student section at the MACC Center. He got Mike Rasor to blog about the Zips 24/7. There was a fun marketing campaign "Frye for Heisman." The Zips were in your face everywhere possible. And in the big scope of D1-A college athletics, we were only "better than average" on the field/court. The older people on this board have seen great Marketing effort at UA. And seen great ideas. And seen how it can lift UA's image and fan morale. And after seeing that, you get pissed at half-assed, lazy "whaaa whaaa whaaa we aren't winning" Marketing "efforts." I look forward to sharing some beers with you in 2015, Jrship35. I have 3 or 4 other people I'll invite to help us put a hurtin' on a case of Great Lakes Beer and we'll solve all of UA's problems. And as a side note: It is freaking awesome that GP1 is gone, and people can once again bring up Charlie Frye and Mike Waddell without The Grate One ruining the thread.