Let's be honest here about revenues, in the MAC there is no big television contract that pays big bucks, far from it. There are also no big bowl game payouts, as back in 2005 Akron lost money on the bowl game as has every MAC team save for Northern Illinois' bowl trips over the past 3 years. The MAC television package with ESPN is a giant trade deal where the MAC plays a lot of mid week games in exchange for bowl slots that no other conference wants. The schools rarely sell their tickets to the bowl games and end up on the hook for travel, hotels, meals, etc... No one in the MAC will ever play in the College Football Playoff, so the only real source of revenue for Akron or any other MAC team is from playing the Oklahoma type games. Even the home and home series with Pitt will not yield what it should as no tickets are being sold for this game other than to Pitt fans who will outnumber Akron fans 3:1 at that game. Akron ticket sales are not going to make some mad jump and when the team starts 0-2 to begin the 2015 season people are not going to jump on board. Akron has only SIX WINNING SEASONS since 1987: which were Faust 1992, Owens 1999, 2000, 2003, Brookhart 2004, 2005. It's been a decade since Akron Football had a winning season. The largest crowds in Akron Football history came when the program played winning football at the 1AA or FCS level. These are all facts along with the reality that Akron spends 8m of a 25m total athletics budget on football, which sells so few tickets on an annual basis (season and single game) that the total gross sales cannot cover the salary of the head football coach. That's just not good business.