American Rust, new show on ShowTime. The story focuses on Buell, Pennsylvania, a dying steel town. Jobs are disappearing, methadone use is increasing, and home foreclosures are rising. One of the characters continues to live in this town instead of taking a "Div I" scholarship. It is referenced multiple times in the first three episodes..."not sure why you just don't take that Div I scholarship Billy" It's mentioned so much, I started repeating it to my wife as we were watching it. Finally, one of the characters says "yeah Billy, you should have just went to Akron"
BTW, If you liked Mare of Easttown (dumb name for a show), you will probably like American Rust. Similar storyline, cinematography, backing music, etc.