Idk how big of a following OSU basketball really has in this area. All the t-shirt OSU fans I've seen, who turn into football games every Saturday, rarely, to never, watch or follow OSU basketball outside of March Madness. Some of them are even North Carolina, Duke, Kentucky fans when it comes to college hoops, typical bandwagoners.
I'm sure if OSU was performing like the early Thad days more would jump on the bandwagon. I just don't think college hoops is all that big in northeast Ohio.