There has to be football and MBB to at least try to make some attempt to support the "building process". Without those, the bubble bursts sooner rather than later.
I'm not even certain that for most schools, the bubble ever bursts because most of the players are publicly funded schools. That being the case, regardless of how bad it gets, the taxpayers will soak up the costs. Worse yet, they will just continue to increase the student fees. It's vulgar and obscene on many levels, yet we all continue to watch and support.