I got ya. I haven't made final judgment either. Just my professional and personal opinion at this point. But, I really have wanted to point out that this shouldn't be some great revelation that a major University is taking a stab at a marketing/repositioning/differentiation, or whatever anyone wants to call it. I'd be disappointed if they weren't always examining potential ways to better themselves. I don't think you are seeing emotional reactions though. I think that people who have received degrees over the preceding decades, and those who are actually paying for degrees right now, have some very legitimate concerns over the value of what they have paid/paying for. EDIT: More information in the Beacon today. Interesting part concerns my point above. Finally, a school of some stature, The Univ. of Purdue, is giving this "Polytechnic" designation to their Tech School ONLY. I think this validates the concerns of those outside of the STEM academic areas. I also found it interesting that a UA vice president acknowledged that this roll out of the definition of "polytechnic" is going to be "a marathon".