From ESPN.com:
KNOXVILLE, Tenn. -- In what is believed to be the first arrangement of its kind, Tennessee fans for all sports will be charged a 10% "talent fee" on tickets to help pay athletes as part of the new revenue-sharing plan set to begin in 2025.
https://www.espn.com/college-football/story/_/id/41302985/tennessee-ups-season-ticket-prices-10-help-pay-athletes