I do not have season tickets. When I want to take my son to a game, we go when our schedules permit. I don't decide the game/date by seeing if the GA ticket is $10 vs. $15. The price difference doesn't matter - we go when we want to. The U needs to figure out what needs to be done so Joe Akron wants to go to the game. If Joe Akron wants to go, $10 vs $15 doesn't really matter.