I bet you think that "talkies" are just a fad that soon enough that we'll all see the light and go back to the good old days when films were silent and you had to read what the actors were saying while a theater organ plays in the background, too.
Welcome to the future, where everybody knows what everybody else is thinking at all times, even when we don't want to. There are some great tweeters, like Brian Windhorst, there are some that are just news aggregators and act like an RSS feed, and then there are your countless social drones who feel compelled to tell everyone about how a fly got into their house or the consistency of their latest bowel movement.
There is some great information on Twitter that you can't get anywhere else, and you know about it instantly. The trick is to know which people to follow. Coach Porter will be a good person to follow because he is someone who acts and communicates professionally. I don't see a person like him cluttering up your feed with inane social networking babble.