University identity of pride, tradition, and popularity comes from football and basketball programs. When you mention Ohio State, Clemson, Alabama, Notre Dame, Michigan, Oklahoma, I think football programs not there academic programs. Same with the big time basketball programs. Kentucky, North Carolina, Villanova, Duke, Georgetown etc. Successful programs brings recognition, name identity, and of course money from packed 100K fan stadiums, tv coverage, and fan gear. Kids want to come to these schools for this reason also along with good academic programs. MAC schools not as much being a mid-major conference. Ivy league schools is the only conference that is known primarily for academic prestige.