Marketing Idea

[GP1]

Guest Coach Experience (Men's Soccer)

Join two-time National Head Coach of the Year Jay Vidovich as the men's soccer guest coach for the Virginia Tech game on Friday, October 1. Take advantage of this great opportunity for you and a guest to get an up-close and personal look at Wake Forest soccer!

I received the above marketing e-mail from Wake Forest. It is something one can bid on. Marketing college athletics should be so easy and we do such a bad job of it. They have a link that allows you to submit your bid electronically. They get people to PAY to do these things. This couldn't have taken an intern more than 30 minutes to put together.

Step 1: Tell the soccer coach a strange guy and probably his young son will be in the lockerroom and on the field during warm-ups and maybe during the game. Tell coach why.

Step 2: Set up basic program to track bids. Web page that allows the information to flow to an Excel spreadsheet when someone presses ENTER.

Step 3: Write a paragraph with a basic design (see above) and send it out to all athletic donors and season ticket holders via e-mail.

Step 4: On day of bid close, call the person with the highest bid, get their money and tell them where/when to show up for the game. Give them a couple of cheap t-shirts when they get to the game or give them an autographed soccer ball.

Ok, that may take 60 minutes.

[AK-Rowdy4Life]

Love the idea. It makes sense for Wake Forest to utilize this marketing strategy, because they know people will pay to support their soccer program. This would be almost impossible to pull off here, as the monetary support is nonexistent. People think $10 is too expensive to watch a soccer game. I mean, shouldn't everything be free?

[MDZip]

I'd pay $100 to do this.

[GP1]

This would be almost impossible to pull off here, as the monetary support is nonexistent.

You don't know unless you try. It's like asking a good looking girl out for a date. If she says yes, you win. If she says no, you've lost nothing.

[AK-Rowdy4Life]

This would be almost impossible to pull off here, as the monetary support is nonexistent.

You don't know unless you try. It's like asking a good looking girl out for a date. If she says yes, you win. If she says no, you've lost nothing.

Well said. Honestly, I would LOVE to see this at least attempted. What is there to lose? Great post, GP1! Let's hope someone out there takes notice.

[Dr Z]

Football Golf Outing is the same idea. Get to talk to the coach, staff and players AND, get to play golf. That's why so many were upset that it was scratched.

[ZachTheZip]

Love the idea. It makes sense for Wake Forest to utilize this marketing strategy, because they know people will pay to support their soccer program. This would be almost impossible to pull off here, as the monetary support is nonexistent. People think $10 is too expensive to watch a soccer game. I mean, shouldn't everything be free?

Maybe there's no monetary support for the very reason that we don't do too many things like this.