Jump to content

UA rebranding


Recommended Posts

Listen and read how often any current advertising says The University of Akron along with Ohio's Polytechnic University and you'll get the picture that this is not something of little importance. It's nearly become a part of the University's name. That's a big deal. It's not just a meaningless word. I'll definitely call it "a mountain".

Link to comment
Share on other sites

IMHO - I think everyone is getting too wrapped up around the "Polytechnic" identity or definition. I believe the move is to become Ohio Tech because it sounds bigger and will attract more students outside of NEO. I do believe there is a perception that the biggest schools in most state and that are more recognized nationally are ;

University of "name of state"

"name of state" State

"name of state" University

"name of state" Tech

Akron is not sexy. Sorry….

  • Like 2
Link to comment
Share on other sites

IMHO - I think everyone is getting too wrapped up around the "Polytechnic" identity or definition. I believe the move is to become Ohio Tech because it sounds bigger and will attract more students outside of NEO. I do believe there is a perception that the biggest schools in most state and that are more recognized nationally are ;

University of "name of state"

"name of state" State

"name of state" University

"name of state" Tech

Akron is not sexy. Sorry….

Even Akron the city is only well known within the state of Ohio. National stories involving UA more often than not print it as The University of Akron in Ohio.

Link to comment
Share on other sites

I have to mention this. Has anyone seen the front page of the Beacon today?

We had an enrollment drop of 2.7% this semester. Apparently that was "missed" by the University in the midst of bragging about their freshman enrollment figures and trying to associate it with their new "rebranding".

If the freshman numbers were reported as being so good, and overall enrollment dropped significantly, isn't it a pretty safe conclusion that quite a few students in the upper classes left the University between May and August?

Again, this is all far from completely playing itself out. But, that's pretty disturbing.

Link to comment
Share on other sites

I have to mention this. Has anyone seen the front page of the Beacon today?

We had an enrollment drop of 2.7% this semester. Apparently that was "missed" by the University in the midst of bragging about their freshman enrollment figures and trying to associate it with their new "rebranding".

If the freshman numbers were reported as being so good, and overall enrollment dropped significantly, isn't it a pretty safe conclusion that quite a few students in the upper classes left the University between May and August?

Again, this is all far from completely playing itself out. But, that's pretty disturbing.

No way! You mean the propaganda put out by the University wasn't the truth, the whole truth & nothing but the truth? What are we going to do now? It was already submitted as evidence in the court of ZN.O!

Link to comment
Share on other sites

Thanks for sharing the negative part of the story. Here's the other part:

... UA attributed the overall decline to higher admission standards and a larger than usual class that graduated last school year. ...

... The school also said retention at the main campus — the number of returning freshmen — was 74.2 percent, up slightly from 73.9 percent last year and 66.4 percent two years ago. ...

Link to comment
Share on other sites

Hey Dave,

The story IS negative, and should be. It's a significant drop in enrollment.

If you read the article, the people at Ken+ tried to paint the same silver lining on their drop as well, but .5% drop vs. 2.7% drop is quite a difference.

Actually, I only pointed to the article because you copied the University's "rosy" data earlier in this thread, which completely ignored anything that may not have looked good in enrollment data. So, please don't accuse me of only mentioning the bad parts of the story.

I'm merely making you aware of the rest of what they didn't want to tell everyone ;)

Link to comment
Share on other sites

Skip, the story had a balance of negatives and positives. You said

... If the freshman numbers were reported as being so good, and overall enrollment dropped significantly, isn't it a pretty safe conclusion that quite a few students in the upper classes left the University between May and August? ...
without noting what was clearly stated in the story that a larger than usual class graduated last school year. I understand and accept that the news is not all good or all bad. As long as others on this forum are doing such a great job of calling out the bad, I'll continue to focus more on the good to try to create a little balance here. If the balance on this forum shifts from bad to good, I'll spend more time calling out the bad. :)
Focusing on what Dr Z just posted, it seems clear from UA's current official position that while changing the U's name was one of many considerations, they are now committed to retaining The University of Akron name with the tagline of Ohio's Polytechnic University.
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...