I think it's a combination of things that will bring people to Infocision. First, to get the area football fans there you need to stop putting an awful product on the field. To get the rest of the general public there, you need a game day experience that will have the mommies and daddies telling their friends about what a great time they had. There shouldn't be a kid playing youth football in the Akron area that doesn't have a free ticket to a Zips game.
The basketball experience is the perfect example of having only half of that formula. The program consistently puts a quality product on the court, yet the game day experience is a yawner. You can only watch middle aged men take court length putts, kids bouncing down the floor on hippity hop balls and kids dunking on a Little Tikes hoop so many times. The quality of the teams gets a larger percentage of seats filled than the football program but bring some ingenuity to the game day experience and the gaps would fill in.
There must be marketing grad and undergrad students that would take some initiative. Also, talk to the Rubber Ducks staff. They see to understand the marketing side.