Listening to a guy scream into a microphone gets me excited as watching an NFL player do a TD dance...it doesn't. It's stupid and is entertaining for only the smallest of minds. A university is supposed to be about big things and ideas. We've lost sight of what the games and sports exist for...to help develop young adults into productive citizens. If a video was presented about a player from any sport winning an award for public service, I would have a sense of pride about the school. This sort of thing brings out the better nature in people. They could also have videos about alumni members who have spent years supporting various programs. Use the entire day to market. Start with areas where players from various sports sit and meet the public. Specifically, have some items for the players to sign for kids and take pictures with them. During media time outs, have the players from one sport at a time stand on the field and do a little presentation about them and then let people know where they can buy tickets. During another media time out, do it with another sport, etc. Announce their names so people can put a name to a face early in the year. This really isn't that hard. Going back to the public service award. Let's say a member of the WBB team wins a public service award or is just given public recognition. Give her a plaque at the end of when they do the presentation on the WBB team. Set it up so she will have her photo taken with her coach, the AD and even her parents if they can make they game. I think it would be nice for a young girl who is interested in basketball to meet one of the Lady Zips, have her picture taken with her and then see her stand on the field with her teammates getting an award for something. Might even inspire that girl to ask her parents to take her to some games. It can be about selling tickets, or it can be about much more. What I outline in the three paragraphs above are the basics for what goes on at most other schools. Almost every weekend in the fall, I go to a college football game somewhere. This Saturday I am going to go to the Syracuse vs. Wake Forest football game. They will do exactly what I outline above. I've been to games at Duke, they do the same things. I've been to games at NC State, they do the same things. I've been to games at Clemson, they do the same things. I've been to games at South Carolina, the do the same things. One can sense the pride the alumni in the stadium feel when they watch a video of a basketball player going to a local hospital to sign autographs for kids who have serious illnesses. So, is it really about attendance, or is it about reminding people in the stands exactly what the event is really for and then paint an even bigger picture for that person about what the Athletic Department is doing to stand out? A guy yelling at me to stand up and cheer makes me want to sit down an boo (always doing the opposite)...in fact, it makes me feel like I am sitting at a minor league baseball game and I hate minor league anything. A person getting an award for volunteering makes me want to stand up and cheer. Again, tradition is built on pride of the accomplishments of the school and people in and around the school. Let's shout that out to people instead of shouting out orders to stand up and cheer.