It isn't, students are in school for...you know, school. Akron's also still mostly commuter school. There's never been a good engagement with students on campus or the commuters; it amounts to a sign that reads "Game Today""get in free with Zipcard", I doubt any random student would know the record of the Zips because they're not engaged at all.
But on a side note: Zips should do this for Football. Attend 3/6 home games and you get an entry into a drawing for free tuition. Attend all 6 you get 3 entries or something like that.