Or, they can put a good team on the field competing against teams that will draw interest while offering great tailgating, a clean stadium/parking and good concessions at a time AND DAY OF THE FREAKING WEEK that is convenient for students, alumni, fans and the greater community to attend.
None of this matters if games continue to be played on Tuesday and Wednesday nights. This entire strategy has been an abject failure for the MAC. There can't be a single, sane person out there who believes this strategy is working.