Didn't know about all this at WMU. I really like the intentionality that they are putting into their fan experience. Some of those ideas are pretty good, especially the DJ.
It seems that many schools need someone who can overrule the band director. I love the band, but they need to fit their place, especially for basketball. If the crowd (particularly students) is going wild, such as after the home team forces an opponent time out, then the band should just waive its scheduled song in order to let the crowd have an impact on the game. Bands are best during lulls in order to get the crowd back into it.
I wonder what the new coach at WMU thinks about the "Row, Row, Row" tradition?