...but, at this University, student attendance is in the minority. More fans from the community come to the games than students. Loot at the tailgating attendance. There aren't more than 1,000 people there. I agree it would be better for you and me since we tailgate, but the other 14,000+ people don't. And they hopefully would come with the family which means more ticket sales. My wife and young son stayed home Saturday just because of the temperature. That would have been 2 more ticket sales if it was a 1PM game. Plus, getting students out at 10Am shouldn't be much of an issue.... as long as you have beer!