I had a converasation the other day with some friends about why there are so many OSU fans in NE Ohio. There are plenty of factors and most of them are out of our control. Of course, media exposure is the big one, but that won't be fixed unless we start winning. merchandising is another big one. OSU gear is accepted almost as its own brand where you can wear it anywhere and be accepted, and we don't have the capital to flood the markets and compete on that front.
So what can we do that we aren't doing already? Win? Duh. But what else? One of the factors for the huge number of OSU fans comes from the oversaturation of small colleges and universities in the area, like John Carrol, Tri-C, Oberlin, etc.. Tons and tons of people attend these colleges and are left with no high-level college team of their own to root for, so they default to OSU. OSU is far enough away that they can be seen as a major football option (they're not near the program enough to see that it's just another university) but close enough that they can be seen as the local college team. This is something that UA can capitalize on. They can become that option for major college football. To do this, we need to attract students from those schools to the football games.
I think we need to have a few "student ID nights" per year, maybe for every MAC home game. Show your student ID from another area college (and even high school; start them early) and they get a ticket for $5 in a seating section set aside for them to create another "student section"-type area. It lets UA students bring their freinds from other schools at a discount. It brings in people to campus and the stadium who would never normally come here and shows them what type of university we are, where they might just think of us as another small college like Ursuline.