Pirates fans chant, "Sell the team!". It's the wrong cheer. Small market teams should be chanting, "Lock them out!". The only way for small market teams to compete is to institute a salary cap. That can only be accomplished by locking out the players and force a renegotiation of the labor contract.
What does this have to do with college athletics? Easy, lock the players out and refuse to pay their nils and scholarships. Make the bet that the players will cave. This would force the players to the bargaining table and provide some order to college athletics.
Lock them out!