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IT'S COMING...


Dr Z

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Have y'all seen the ticket promotion on the back of city buses?? Almost drove off the road the first time I was behind a bus with Coach TB saying "buy your dadgum season tickets today". Awesome.

I have not seen them. They are probably only putting the signs on buses serving the greater Akron area. But, I'm still prepared.

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Well done. Anybody want to identify the players?

This is what I have been asking for for years. This is how I would approach marketing, particularly before the season. Create a looming but almost forbodingly powerful sense of anticipation.

Does anyone remember the terrible radio spot several years back that had what sound like a gameshow chorus of children blurt out "fear the roo"? I cringed!

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