This is worthwhile read. Thanks for posting. I would have some questions then comment.
First, why would the Big Ten and SEC share their revenue? They could create a super conference on steroids. At this point they don't need the ACC or Big 12.
Second, wouldn't it be better if schools outside of the P4 engage in problem solving that doesn't focus on money as the primary driver of the problem? NonP4 schools have been chasing money for decades. It isn't working. I know we need money, but the pursuit of it while excluding everything else has been a fools errand.
I've been saying it for years. NonP4 schools need to focus on making their athletic departments benefit the athletes students alumni fans and the general community around their schools. If they can do this, they could garner more public support for the athletic departments the taxpayers are basically supporting. Do we really need Tuesday night football so bad that we forego any benefit to the greater society that should benefit from public universities? If we do, the failure is truly complete.
There were a couple of paragraphs in the article where the man from Texas Tech looks back on his time in college. Those paragraphs really stood out to me. His experience was one that many experience and I think is badly missing today. College athletics used to be a means to an end. It was where young adults went to college to matriculate through a university, meet some lifelong friends, create a book of memories to share at reunions, maybe meet a spouse, get a degree and move into young adulthood as a productive citizen. Now, it's the end and a job. It's all so gross now.