There are two main non-basketball issues when it comes to attendance. 1) Marketing. Name one thing the Marketing Department has put together for basketball this season. You'll have a tough time because there isn't anything. Even the fact that Tuesday home games are Dollar Hot Dog nights has never been, to my knowledge, promoted. The Social Media Rewards site has died, there have been no promotional giveaways, there have been no special nights created by marketing...it's like there isn't even a marketing department. Seriously, as another poster said, someone from UA needs to have dinner with Ken Babby and see how to stir up some excitement about a product. 2) The AK-Rowdies. The group needs to disband. I know it won't happen because nobody has the guts to make it happen, but it really does. I'm not going to pretend like I know the current setup of the Rowdies. I do know that students view it as a group that you have to join, which is why so many of them sit up ton in the GA seats. Whether or not they still require a special shirt or membership to sit down low (I hope not - that decision started the decline of the group), the perception is that it's not an inclusive group. Rename the student section, offer tons of freebies to students WITHOUT making them register for anything, and start fresh. The Rowdies have run their course.