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My Marketing Plan: 1.) Skip the bowl game 2.) Send out a Tweet referencing #TeamOhio 3.) Reap the exposure reward$ without spending a dime

If it wasn't profitable for the bowl, they wouldn't run it. Paying for travel of a few hundred people would probably make it unprofitable which would = no bowl game. No one forces a team to accept the bid and go lose money.

Right on the city/campus border has always made the most sense to me. But a true downtown arena has to be about much more than Zips basketball. The focus on Zips basketball is what killed the proposed city arena. Any future plan needs major tenants that appeal to a greater percentage of the voting public.

So Brad Swanson, a "young guy" had the leeway and money to come up with social media night, bobblehead giveaways, replica championship rings, etc, but we just lock the new guy in an office with nothing but a pen and a pad of paper huh? BS. The marketing department at UA needs to be innovative and creative just like those for minor league teams. Unfortunately, that's what MAC teams are. Pick a current event. Do something goofy with it. The Rubber Ducks made NATIONAL news for the Brian Williams thing. How much did it cost? A news release, some social media posts, a pair of pants, and a little $$ to pay a guy by the same name to read stories. This is not difficult. Apologies for changing the direction of the thread, but this is (or should be) a very important focus of athletics and falls directly under the scope of our AD. Use social media, be witty and creative. How much money did social media night cost? Team jerseys, and some banners. And they ended up making a bunch on selling replicas.