Again, you guys are missing the point. I could sit here and have a picture posting battle with you or point out players that died, used heroin, flunked out, quit, and lost TONS of games while wearing the donkey logo….but I won't THE POINT IS THAT THE DONKEY IS NOT A WELL KNOWN LOGO THAT IS ASSOCIATED TO MULTIPLE CHAMPIONSHIPS!!! If you want to say our soccer team from 5 years ago made it a household logo….you all are the clueless ones. Damn people, we are not getting rid of our mascot Zippy (who is well known). Many schools, even powerhouse schools, change their logos and marketing. Outside of Akron, most people make fun of and don't even know what that Donkey logo is. READ THE ARTICLES I POSTED. Fear the Roo is pretty cool but it was ripped off from Maryland. The Z is unique!! Rebranding 101 https://aytm.com/blog/research-junction/rebranding-essentials-why-rebrand/ http://www.vim-group.com/top-ten-reasons-rebranding/