If it's all about winning games then why take a paycheck to play at any blue blood school as that will pretty much be a guaranteed loss? Just schedule 1 FCS opponent and 3 cupcake G5s and go 3-1 or 4-0 every OOC. The reason being winning is important, but so is the money in playing those games. It's about finding the middle ground between the two that you think is the best fit.
You speak of enthusiasm, but the most excited I've been as a Zips football fan in the last 10 years was this year when we knocked off Northwestern. A game that very well may not have even been played in the first place had we said we're only going to play one paycheck game this season. Personally, I think we should accept a large paycheck to play one blue blood and a slightly smaller paycheck to play at an Illinois, Indiana, Northwestern, Rutgers, Duke, etc. Those weaker P5 opponents aren't guaranteed losses and still pay in excess of $1 million. Just because someone else places a slightly more importance on the University financial well being than you do that doesn't mean their opinion is irrational or dumb.