This is the least surprising news I've heard in a while. Years ago all the NCAA had to do was to allow players to have jobs and make some money. Learning the value of work is a good lesson for a young person. Now these kids are going to learn the modern life lesson that is you can get paid for doing almost nothing as an "influencer".
You cannot sponsor the program and an athlete. It has to be one or the other from what I understand.
Are the Zips providing any assistance to help players navigate this new world?