Let's be real here: College Athletics WAS NEVER competitive, it was always the illusion of competitiveness to favor a class of overpaid managers who pad their resumes while collecting 6 and 7 figure salaries, generating billions in profits "non-profit revenue" on the backs of unpaid college athletes.
Yes, the athletes should be paid.
Yes, the athletes probably should unionize.
Yes, Millions of Dollars should be considered income, and yes they should pay taxes.
College athletes already employ professional agents, and have for decades.
Where have you been to not know that only a handful of top schools "do well" why the rest are just there to feed the trough for everyone else? That's literally been true for the entirety of me following college athletics before athletes started getting paid.
Why TF does everyone have a problem with people sharing in the profits they generate? It's a really fucked up mentality.