It's all about building an enduring culture, something Moorhead has failed to do. Sure, the portal is an excuse, but I've seen too many occasions where a player has done something blatantly stupid without being held accountable. Culture is the characteristic that has made OU successful - look at the coaching changes they have had in the past five years yet they're still at the top of the standings. Payers go there to get better and they receive the coaching to accomplish that. It could be that Moorhead never wanted to complete his gig in Akron - he was expecting a relatively easy turnaround that would catapult him to a higher level, better paying program. This, he never put the cultural foundation in place.