Sadly, for this season, the marketing department should have been laying the groundwork in August. Everybody knew they would be good. But looking back does no good. This team has a heck of a highlight reel thus far this season. They need some slick videos that get blasted out on social media and sent directly to season ticket holders, alums, faculty and students. Promote EF as one of the best players in country (which he is). They should be running an all-american campaign for this kid. He is treat to watch.
Throw in some ticket deals - Buy one, get one 50% off for January home games, whatever. Send good quality video highlights to the cleveland tv stations after every win. When they 'do' show highlights, it's grainy espn+ garbage.
Get people in the door and show them a good time. They will be back. This is a good product and has been consistently for years.