So far, the NBC deal with the MLS is working out well
MLS on NBC Sports Doing Good, Not Historic, TV Ratings Thus Far
Averaging 106k per game, beating Fox Soccer's coverage by 55%. A 100k average is their goal for the year.
If the MLS continues to do well on NBC Sports, maybe they'll consider showing college soccer games? It sucks to watch the NCAA tournament only through a university provided stream.