I think the answer is simple.Mid-Major teams that scratch at momentary greatness only capture the interest of sports writers and the top teir sports fans (you know, the ones who actually follow all sports teams, not just the hometown or the front runners), but are still obscure to the overall consciousness in the rest of sports, and the greater culture.A team has to have a true "cinderella story". A number#1 BCS rank and a national championchip game, not just being happy with #18 for a few weeks and falling off.Winning March madness, not just a final4 appearence and loss, which wins the hearts of local media, and might get you a few stories on ESPN.How about this:Beating Penn State, NC state, and going undefeated in the MAC?These are things that get you noticed everywhere, and your reputation sticks.