"It seemed to me that there were a lot of kids at the BSU game. Was there a special event that day with lots of discounted tickets passed out?" Yes, there was a special that day...if you wore your youth basketball jersey to the game, then you got in for free...Any discounting that does occur should be for children, not adults. Ticket prices at UT range from $6-$10 for adults and $3.50 for children and they are drawing close to 7,000 a game. Similar pricing for GA for U of A would seem to be reasonable. Currently a GA for an adult is $10 and $7 for a child - a family of 4 shells out $34 just to get in the door.