they need a run! that is only way to generate interest. Parking sucks and is BS for $10. I'm OK with concessions but what about apparel? an ice cream truck is bigger then our team shop! yeah...t-shirt give aways are cool. but who wants to wear a t-shirt when its 4 degrees out side and you have to walk 500 yds to get to the arena?? get some threads in there. set up a little shop upstairs too, like the consessions.
Someone mentioned giving tickets to area youth basketball programs. That is an outstanding idea! Hell...have them gather at their rec center and pick em up in a Zips van...like they are part of the team and then drop them off! How cool would that be?? you could have them feel like part of the team. give them a couple of trinkets.
bottom...we need to win, hopefully its in March......Go Zips!