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Giant Eagle


infofan

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Has anyone else noticed giant Eagle has begun prominently advertising on the front page of their weekly circular they are "Proud sponsors of the Akron Zips". I appreciate the ads and the financial support Giant Eagle gives UA! However, it's frustrating that those same giant eagle stores stock HUGE amounts of Osu, browns, Indians, and steelers stuff but can't stock a single zip hat , t-shirt, or anything UA. I don't deny them selling those other tea's products but a "proud sponsor" could have a token display or more couldn't they?

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Has anyone else noticed giant Eagle has begun prominently advertising on the front page of their weekly circular they are "Proud sponsors of the Akron Zips". I appreciate the ads and the financial support Giant Eagle gives UA! However, it's frustrating that those same giant eagle stores stock HUGE amounts of Osu, browns, Indians, and steelers stuff but can't stock a single zip hat , t-shirt, or anything UA. I don't deny them selling those other tea's products but a "proud sponsor" could have a token display or more couldn't they?
No one from UA has probably ever approached them to sell Zips products.
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Twinsburg Big Bird has a big display of Columbus garbage. No Zips.I never noticed this before, not that I really pay attention. You know those stupid hotdogs that race around at the Indians game? They announced (last night) that one hotdog was sponsored by UA, one by KSpU, and the other by Case (I think).

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I'm not surprised. What sickens me is that I have been to so many other cities with major colleges across the country. It seems like every one of them is PACKED with merchandise for their team. All of the store fronts are painted with the school colors and "Go __________ " signs in the windows. And these are in places where the state has other major programs, just like Ohio.It doesn't happen here. I don't get it.

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I'm not surprised. What sickens me is that I have been to so many other cities with major colleges across the country. It seems like every one of them is PACKED with merchandise for their team. All of the store fronts are painted with the school colors and "Go __________ " signs in the windows. And these are in places where the state has other major programs, just like Ohio.It doesn't happen here. I don't get it.
My mom (YSU grad) gets her YSU gear at Kohls in Youngstown. Is there Zips gear sold at any Kohls in the Akron area? I have never seen any @ the Macedonia or Stow locations.
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These are businesses. They stock what they know sells. If you were in charge, you'd have to make the same business decisions. If you used your heart to decide what to put on the shelves, you would not last long. No sense getting mad at them.Face it, Akron gear is not exactly going to be flying off the shelf right now. If the football team was winning, it would probably be a different story. This is one of the ripple effects of all of the embarrassing losses on the football field.

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These are businesses. They stock what they know sells. If you were in charge, you'd have to make the same business decisions. If you used your heart to decide what to put on the shelves, you would not last long. No sense getting mad at them.Face it, Akron gear is not exactly going to be flying off the shelf right now. If the football team was winning, it would probably be a different story. This is one of the ripple effects of all of the embarrassing losses on the football field.
All of these cities I am referring to don't necessarily have winning programs either.It's a matter of local school pride and support. Unfortunately, too many people see the school two hours away as their "local" team. Trust me, I've been to many cities with D-1 colleges, and I see their merchandise and signs everywhere. And they aren't the merchandise and signs of the "main team" in that state. Akron could do the same, and for whatever reason, they don't.
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I'm not surprised. What sickens me is that I have been to so many other cities with major colleges across the country. It seems like every one of them is PACKED with merchandise for their team. All of the store fronts are painted with the school colors and "Go __________ " signs in the windows. And these are in places where the state has other major programs, just like Ohio.It doesn't happen here. I don't get it.
My mom (YSU grad) gets her YSU gear at Kohls in Youngstown. Is there Zips gear sold at any Kohls in the Akron area? I have never seen any @ the Macedonia or Stow locations.
The one on Arlington Road in Springfield (and the Walmart right next to it) is usually good for a couple racks of Zips gear. It's usually pretty nice stuff and not all the same styles that you find in the team shop.
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The merchandise is licensed by the university -- however, how much of a role does the UA take in producing what appears on shelves -- whether in the store, at the UA Bookstore, or the various Zips Shops on campus? There must be some communication between the manufacturer, marketers and the UA Athletic Dept. So, that said, if the football team sucks, but the soccer team is NATIONAL CHAMPS... why can't they adjust their merchandising/marketing to sell an alternate product? Do any off-campus stores sell UA soccer gear (e.g., National Champs shirts, jerseys...)? There are tens of thousands of kids and thousands of adults playing soccer in NEO -- capture that niche at least! :rolleyes:

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The merchandise is licensed by the university -- however, how much of a role does the UA take in producing what appears on shelves -- whether in the store, at the UA Bookstore, or the various Zips Shops on campus? There must be some communication between the manufacturer, marketers and the UA Athletic Dept. So, that said, if the football team sucks, but the soccer team is NATIONAL CHAMPS... why can't they adjust their merchandising/marketing to sell an alternate product? Do any off-campus stores sell UA soccer gear (e.g., National Champs shirts, jerseys...)? There are tens of thousands of kids and thousands of adults playing soccer in NEO -- capture that niche at least! :rolleyes:
Forget about soccer for a moment. Soccer merchandise doesn't sell, which is why you don't see much of it. But....just the idea of having ANY type of shirt that says AKRON and NATIONAL CHAMPIONS should be enough to move more Akron merchandise in this town. I'm shocked that this opportunity hasn't been exploited.
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I'm not surprised. What sickens me is that I have been to so many other cities with major colleges across the country. It seems like every one of them is PACKED with merchandise for their team. All of the store fronts are painted with the school colors and "Go __________ " signs in the windows. And these are in places where the state has other major programs, just like Ohio.It doesn't happen here. I don't get it.
My mom (YSU grad) gets her YSU gear at Kohls in Youngstown. Is there Zips gear sold at any Kohls in the Akron area? I have never seen any @ the Macedonia or Stow locations.
The Kohls in New Philadelphia usually has an ok selection of Akron gear.
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The merchandise is licensed by the university -- however, how much of a role does the UA take in producing what appears on shelves -- whether in the store, at the UA Bookstore, or the various Zips Shops on campus? There must be some communication between the manufacturer, marketers and the UA Athletic Dept. So, that said, if the football team sucks, but the soccer team is NATIONAL CHAMPS... why can't they adjust their merchandising/marketing to sell an alternate product? Do any off-campus stores sell UA soccer gear (e.g., National Champs shirts, jerseys...)? There are tens of thousands of kids and thousands of adults playing soccer in NEO -- capture that niche at least! :rolleyes:
Forget about soccer for a moment. Soccer merchandise doesn't sell, which is why you don't see much of it. But....just the idea of having ANY type of shirt that says AKRON and NATIONAL CHAMPIONS should be enough to move more Akron merchandise in this town. I'm shocked that this opportunity hasn't been exploited.
Forget about Soccer? Are you the same guy who said I should pull for OSWho? :D I will go along with your statement that "Soccer merchandise doesn't sell, which is why you don't see much of it." If YOU look up the definition of the word, tautology. ;)
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ACME is an Akron company and doesn't even carry Zips merchandise. Why would be be surprised Giant Eagle doesn't?
Acme is a sponsor of Can't state. Giant eagle claims to be a proud Akron supporter. That's why I would expect some merchandise to be carried at G E . And breaking off our long time marketing affiliation with acme was a major mistake. So was aligning UA with the Cleveland airport instead of Akron canton ( which is now a major sponsor of Can't). Yes marketing is business but supporting local companies seems preferrable to out of town companies when possible.
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Maybe GE will sponsor the resurrection of the old 'Acme Zip' game. I was told by a suit in the AD that they are looking at trying to stage something like that again.

They should have done everything possible to ensure that it never went away to begin with.

I don't care if it didn't make money for the U. It was at least one time a year that you could guarantee a festive atmosphere for an Akron football game. I looked forward to it, regardless of how the team was doing. We don't have games like that anymore. We desperately need something to fuel some excitement again.

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It was at least one time a year that you could guarantee a festive atmosphere for an Akron football game.
I remember (not to long ago) a previous administration trying to make all the home games festive. They used to have live area bands, giveaways, marching band playing in the lot, cheerleaders, kids events, a visible (mascot) zippy, that big chocolate blow up zippy, beer tents, etc.. I thought they did a pretty good job. Do they have any of that anymore? I don't wander from Lot 9, but other than the same people trying to sell me some useless towel/rag, not much university sponsored stuff goes on. Personally I don't need all of that stuff, but I know most enjoy that kind of atmosphere.
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We desperately need something to fuel some excitement again.

Call me crazy, but I think winning might do that. If there were no blow up things, kids play thing, beer tents, the band playing, etc., nobody would care if the the team was winning. It's more festive standing around a parking lot talking about who a team will play in a bowl or a conference championship game than watching the band play.

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