College athletics are in trouble in general regarding attendance. The SEC is even having troubles with student attendance. Millennials aren't going to carry the torch once it's officially passed on by the generations before them. Unless Duke, OSUcks, Kansas, Kentucky, Louisville, Michigan, or any massive name like that comes to the JAR, you're going to need to use gimmicks and promotions to get them to show up. It is what it is right now.
Meanwhile, I'm going to enjoy UMass coming to the JAR. Might even yell something about Calipari. ?